Hey there,
I turn visions into compelling brands that spark genuine connections with diverse audiences. Using design thinking and authentic storytelling, I develop creative strategies and innovative solutions to elevate projects, businesses, and organizations — driving meaningful results, audience engagement, and lasting impact. With a decade of experience as a communications and digital strategist, I utilize my expertise in branding, graphic design, marketing, and social media strategy to help private and public sector clients reach and uplift diverse, underrepresented communities through accessible, engaging content.
As a marketing professional, I specialize in developing comprehensive branding, advocacy, and legislative campaigns across healthcare, education, government, infrastructure, and nonprofit sectors. I have led paid media campaigns that have generated nearly 10 million impressions in the first two months alone, using both traditional and digital tactics to reach people where they spend the most time consuming media. I've also created full brand identities for clients in education and music as well as for advocacy campaigns, developing each project from concept to implementation.
Currently serving as Senior Vice President at Actum, a bipartisan public affairs firm, I develop communications and marketing strategies for clients across multiple industries. Prior to Actum, I served as Digital Director for Los Angeles Mayor Eric Garcetti, leading digital strategy during the COVID-19 pandemic and supporting critical crisis communications efforts and reaching nearly 4 million people. I also served as speechwriter and constituent services specialist for Philadelphia Mayor James F. Kenney, writing 300+ speeches and creating content that reached 1.6 million residents.
I hold a B.S. in Secondary English Education with a Creative Writing Concentration from Temple University.
When I'm not working, you'll find me surrounded by music — playing guitar or piano, singing at home, or doing car karaoke during my LA commute. I also love morning bike rides on the beach and spending time with my two cats, Cleo and Styles.
Hey there,
I turn visions into compelling brands that spark genuine connections with diverse audiences. Using design thinking and authentic storytelling, I develop creative strategies and innovative solutions to elevate projects, businesses, and organizations — driving meaningful results, audience engagement, and lasting impact. With a decade of experience as a communications and digital strategist, I utilize my expertise in branding, graphic design, marketing, and social media strategy to help private and public sector clients reach and uplift diverse, underrepresented communities through accessible, engaging content.
As a marketing professional, I specialize in developing comprehensive branding, advocacy, and legislative campaigns across healthcare, education, government, infrastructure, and nonprofit sectors. I have led paid media campaigns that have generated nearly 10 million impressions in the first two months alone, using both traditional and digital tactics to reach people where they spend the most time consuming media. I've also created full brand identities for clients in education and music as well as for advocacy campaigns, developing each project from concept to implementation.
Currently serving as Senior Vice President at Actum, a bipartisan public affairs firm, I develop communications and marketing strategies for clients across multiple industries. Prior to Actum, I served as Digital Director for Los Angeles Mayor Eric Garcetti, leading digital strategy during the COVID-19 pandemic and supporting critical crisis communications efforts and reaching nearly 4 million people. I also served as speechwriter and constituent services specialist for Philadelphia Mayor James F. Kenney, writing 300+ speeches and creating content that reached 1.6 million residents.
I hold a B.S. in Secondary English Education with a Creative Writing Concentration from Temple University.
When I'm not working, you'll find me surrounded by music — playing guitar or piano, singing at home, or doing car karaoke during my LA commute. I also love morning bike rides on the beach and spending time with my two cats, Cleo and Styles.
What I Do
Services
Digital Strategy
With an ever-changing digital landscape, I partner with you to develop comprehensive digital strategies that elevate your brand and create authentic connections with your target audiences.
From audience analysis and competitive research to defining KPIs and optimizing your digital channels, I ensure that your strategy is sustainable, measurable, and aligned with your goals.
I can also execute your strategy by developing copy and creative tailored to each platform that will amplify your message and resonate with your audiences.
Branding & Graphic Design
I develop authentic brand identities through collaboration with clients and comprehensive design research that uncovers what makes your organization unique. Whether creating a brand from the ground up or implementing your existing identity, I ensure every design element reflects your values, serves your specific needs, and advances your goals.
As a graphic designer, I can also help you implement your brand across all mediums: from digital content to print materials, out-of-home advertisements, and more.
Website Development
I create user-friendly websites that bring your brand to life online while serving your specific business needs and goals. From concept to launch, I build responsive, accessible sites that engage your audience, reflect your brand identity, and support your business or organization's growth.
Marketing
I develop comprehensive marketing campaigns that leverage both traditional and digital media tactics to effectively reach your target audiences. From initial strategy development through production to campaign completion, I manage every aspect to ensure your message resonates and drives results.
When developing a marketing campaign, I consider your goals, target audiences, and budget, utilizing various tactics across platforms, including TV, radio, print, out-of-home, and social media (e.g. Meta, Google Search, and LinkedIn). Your campaign will be monitored closely with regular analytics reporting and optimization to ensure maximum results and campaign success.
Contact
Let's Work Together
Let's turn your vision into reality.
Reach out and let's talk more about your project!